There are various digital platforms a business can communicate, advertise and promote itself on to target audiences. Traditional methods consist of online, television and radio but you will often see much more social media marketing taking place on sites such as Facebook and Twitter.
But the general consensus of where a brand can publicise is evolving and expanding. Now it is even possible to target anyone, anywhere, even in the gents’ toilet!
A toilet gaming technology has been unveiled to fight urinal boredom and the technology allows brands to engage with its audiences in a fun and memorable way.
Shoot and score
The ‘hands-free’ video gaming console has been created for men who usually stare blankly at the wall tiles as a bit of toilet humour and entertainment. The urine-controlled device enables users to aim for targets to score points. Captive Media is the firm who developed the product.
Games available include a skiing challenge and a multiple choice pub quiz and the customers can then post their scores to Twitter and a live leader board via their mobile phones.
The console reportedly sits behind toughened glass, has multiple sensors and is free of collateral damage and can be easily cleaned. Apparently a similar product is already displayed in Japan but it begs the question, how powerful can digital marketing be?
Attention grabbing know-how
According to the BBC, Trade paper Adweek calculates that on average men are rooted to the spot for 55 seconds while they relieve themselves which equates to nine months over the course of their lifetimes. This makes it the ideal opportunity to target men with related-advertising. And apparently the firm is planning to roll out similar units for ladies’ toilets.
Other forms of in-restroom advertising already exist but the most important thing is to reach, target and influence your audience which is what Custard Media can do for you. We may not be able to offer you advertising above a urinal but by creating an overall mix of online digital marketing strategies, we can improve your search engine rankings and website traffic.
Digital marketing is the leading route to attract and retain customers, so ‘get in touch‘ with our expert Digital Media Agency today and let us help your business flourish and showcase your brand using expert digital platforms.
