A survey from the United States has been conducted to reveal how consumers use social media.
Findings by Pew Internet & American Life Project show that 91% of those surveyed use social networking sites such as Facebook, Twitter and LinkedIn to keep in touch with current mates.
The vast majority of respondents stated that they use social media to stay connected with their pals-not to find new friends or partners as previously thought.
The study of 2,250 Americans shed some light on the real reasons many people use social media platforms and it found that 87% admit to using it to keep in touch with family members.
Further results from the research revealed that 86% use social media sites to connect with old friends that they had lost touch with and that only 3% used them to find potential dates. A minor 5% said they joined the platforms to follow celebrities online.
The insightful survey will prove beneficial to anyone working in the online marketing sector, such as ourselves, as it offers an understanding it what drives people to use social media. Social media trends across the world are proving similar, for both the UK and the US, and it is always helpful to know what is going on in the industry to determine the future of it.
Custard Media is proud to be at the forefront of the industry when it comes to developing social media marketing campaigns for our clients and as a social media agency, we strive to be up-to-date in what the latest techniques and tactics are.
The use of social media marketing services is crucial in developing business’ overall online profile, so target the vast audiences on social networking sites and boost your brand image by ‘getting in touch’ today.
