Survey Shows That More Consumers Are Turning To Smartphones To View Content

Posted on January 24th, 2012 at 1:38 pm

Posted in SEO Content

Consumers are rapidly turning to electronic devices such as tablet computers and smartphones to view content, according to a recent survey. Findings by Accenture, a global management consulting, technology services and outsourcing company, reveal that more users are using online services and that 44% of those surveyed stream media content to their smartphone or tablet.…read more

Improve Your Online PR: Multimedia Content is the Trend of 2012

Posted on January 19th, 2012 at 12:08 pm

Posted in Online Public Relations

It is important in the digital marketing industry to stay up-to-date with the latest trends and the New Year is said to be dominated by multimedia content. Experts in the sector have begun to realise how imperative it is for a business to produce unique, engaging content to drive traffic to the website and to…read more

How Much Should A Digital Media Agency Charge For SEO?

Posted on January 9th, 2012 at 3:53 pm

Posted in News, Search Engine Optimisation

An infograph has recently been published on a large number of agencies who offer search engine optimisation services and the results are based on how much they charge clients. The findings derive from a global SEO pricing survey by SEOMoz which covered 500 consultancies from around the globe but the below infograph specifically relates to…read more

Twitter verification process under the spotlight

Posted on January 5th, 2012 at 9:00 am

Posted in Social Media Marketing

Micro-blogging site Twitter has come under scrutiny after a spoof account said to belong to the wife of News International overlord Rupert Murdoch was mistakenly marked as a verified account. Verified accounts feature a blue tick which is meant to prove that they are the celebrity or public figure that they say they are, however…read more

How The Internet Is Trying To Make You More Social

Posted on December 16th, 2011 at 9:00 am

Posted in Social Media Marketing

For many years computing has been accompanied by the stigma that computer enthusiasts are socially awkward people who are considered to be shy and unpopular. However there has been a shift in the reasons people are logging on with social networking sites now accounting for 22% of the time spent online with the main bulk of…read more

Online marketing tips for 2012

Posted on December 9th, 2011 at 9:00 am

Posted in Search Engine Optimisation, Social Media Marketing

The New Year is rapidly approaching, so now is the time for businesses to start thinking about their online marketing strategy for 2012. Here are some of Custard’s top tips for a successful strategy in the next year. You need to be social We go on about it time and time again, but with so…read more

Understanding Link Building

Posted on December 6th, 2011 at 6:23 pm

Posted in Link Building

SEO is all about inbound links, but beware – not all links are equal. All websites need links to rank highly in search engine results. What’s not quite as straightforward is the type of links a site needs to obtain the kind of trust that is rewarded with high rankings in Google and other major…read more

US Social Media Survey Reveals Consumer Trends

Posted on December 1st, 2011 at 4:06 pm

Posted in Social Media Marketing

A survey from the United States has been conducted to reveal how consumers use social media. Findings by Pew Internet & American Life Project show that 91% of those surveyed use social networking sites such as Facebook, Twitter and LinkedIn to keep in touch with current mates. The vast majority of respondents stated that they…read more

The Power Of Digital Marketing: Target Anyone, Anywhere

Posted on November 29th, 2011 at 11:22 am

Posted in Online Marketing News

There are various digital platforms a business can communicate, advertise and promote itself on to target audiences. Traditional methods consist of online, television and radio but you will often see much more social media marketing taking place on sites such as Facebook and Twitter. But the general consensus of where a brand can publicise is…read more

Content Writing for Conversion

Posted on November 24th, 2011 at 5:37 pm

Posted in SEO Content

Here at Custard Media we’re proud of our content writers. In the age of conversion optimisation, it’s not enough just to have well-written content. So not only do we produce site content that reads well, it’s also conversion-friendly. Why Conversion is Important for Content Writing Some of the best writing on the net is unfortunately…read more