Case Studies | E-Commerce Websites
Introduction
Laura from All Charms wanted Custard Media Solutions involved from the very start when beginning her first ecommerce venture. We were selected on the basis that we would advise the client on all aspects of search engine friendly site structure and would create an engaging design in which to sell her products.
The charm and charm bracelet industry has become very popular but also competitive, with more and more competitors entering the market every week, the style, brand and overall look of the website had to stand head and shoulders above anything else. A major factor was the speed at which website visitors could navigate the website and get to their chosen product with ease.
Process
- We first carried out a review of the market area, and did a thorough keyword analysis on charms and keywords related to the industry
- Looked at the navigation of other ecommerce websites and took the best elements to create a functional website that would convert traffic
- Created a unique filtering system to choose charms
- Created a brand that would market predominately to women
- Created a siteplan of pages required that encompassed all the keywords
- Created unique title tags and meta descriptions for each page of the website
- Made the process from putting a product in your basket to purchasing seamless.
Achievements to date
- Only launching December 2009, the client has already taken over £10,000 worth of sales in their first month.
- Has already caused a stir in the market place with competitors.
- Achieved high search engine positions for keywords related to the clients brands
- Have had some good feedback from customers and repeat customers already showing their loyalty.