Case Studies | Blog Design
Introduction
The Duvet and Pillow Warehouse are a company that produces the finest duvets and pillows for the lowest prices available in the UK. They specialise in all kinds of bedding, such as both duck and goose feathers, memory foam mattresses and memory foam mattress toppers, and much more.
The Duvet and Pillow Warehouse originally contacted Custard Media Solutions in regards to link bait campaigns and social media marketing through our website linkbaits.co.uk, and they were already with an existing online marketing company.
Our work for Duvet and Pillow gradually progressed from social media based work, such as writing link baits and having them social bookmarked, to creating press releases and link building.
Process
After the success of trial link bait campaigns the Duvet and Pillow Warehouse decided that they wanted to use our content writing services on a daily basis, and to do this we needed to implement a blog on their website.
We designed a blog that looks similar to their own website, to keep the branding consistent throughout so when people visited they would make a clear association with the company.
The Duvet and Pillow Warehouse realised the importance of fresh, updated content due to the success of the link bait campaigns we posted on their old blog, so this is what drove them to go ahead with the re-branding of the existing blog design and use our blog writers to complete the daily content writing.
Achievements
- Google number one for search terms Duvet / Duvets / Pillow / Pillows
- Google number one for Pillow Sale (achieved since December 09)
- Homepage of Digg (social bookmarking website) for linkbait campaign