Case Studies | Online Consultancy
Introduction
Marketing for Education approached Custard Media Solutions to aid them during the process of their new website design and structure. Their current website did not have enough pages targeting each specific education sector they were involved in.
We undertook a thorough evaluation of each education sector and the keywords that were relevant to each vertical and through open discussion and face-to-face meeting, we devised a website structure that would highlight all the areas of expertise that Marketing for Education offer but also integrated search engine friendliness for the major search engines.
A full site structure, suggested page URLs, title tags, meta descriptions, and page content analysis was completed and implemented. Once the website was launched, post evaluation of the website was completed that highlighted areas of the website that would still need to be addressed.
Overall the website became hugely in-depth and well structured with unique landing pages for each area of expertise that Marketing for Education had to offer.
Process
- Analyse the market place and keyword analysis
- Discuss all the area of expertise that have to be inserted into the site structure
- Devise a search engine friendly site structure
- Make suggestions on call-to-actions to increase conversions
- Give advice on how to write search engine friendly copy
- Write all unique title tags and meta descriptions for each page of the website
Achievements
- More natural traffic to the website
- Google has indexed all the pages in the website creating a more powerful website
- Areas of education expertise now rank highly in search engines
- Greater conversion from site visitors