Case Studies | Pay Per Click
Introduction
Protouch are all about touch screens; every piece of hardware they sell or rent has one. They roll out touch screen kiosks, monitors & PCs, EPoS systems and large format digital signage across all industries and each one can be specially made to a brief. They have become the no.1 supplier of touch screens and kiosks in the UK.
Every product and service they offer is there to provide customers and the industry with the right solution at the right time. They can do everything from in store payment, ordering, product look up, receipt / ticket printing, RFID, Bluetooth, branding and much more.
Process
Protouch already had a well structured pay per click account and had identified many of the keywords that would drive relevant traffic to their website. Working with Protouch, we established that we could still further refine their PPC strategy.
One of the most important things we did was to accept that while there are always numerous demands on a paid search budget, we needed to reallocate the budget to get the best potential ROI. Working closely with the marketing manager for Protouch we were able to identify key areas of the business to work on.
We were able to sharpen the message for different product areas, find new keywords, test new creative and achieve a significant reduction in traffic costs.
We would never deny that our clients understand their businesses better than us - our job is to help them achieve their aims through paid search. The best results are always gained through a proactive partnership.
Achievements
- Increased consumer enquiries whilst decreasing client spend by £1,000 a month