Case Studies | Blog Management
Introduction
Daily content is vitally important if you want to have a reputable website within the search engines. One thing that Google picks out especially is if there is regularly updated content that can vary from latest industry news to company special offers. Blogging is a very effective way of communicating information on a regular basis.
Robinsons International is an international removals company that offers a range of services from moving house in the UK, or moving abroad, to helping businesses move offices.
One benefit behind blogging besides updating the website content is so that a business can interact socially with their customers and potential customers. It provides a brand character that people can relate to and within the removals industry especially there are so many opportunities to do this. From “5 Top Tips When Moving Abroad”, to “The Top 10 Strangest Things People Leave Behind When Moving House.” These types of articles along with images and video clips create great social interest.
A second benefit of having a blog is that Google indexes it as well. Therefore, if you write a blog post every day for 12 months, you will have created 250 extra indexed pages. For Robinsons International we are constantly writing articles around specific keywords that link back to the relevant pages of the website. This as an effect develops a strong internal link structure.
Finally, blogging also increases enquiries and traffic to your website. Having interesting, quirky articles for people to read, leads them to enquire about the services you offer. Also, making these articles memorable will increase brand awareness so when the situation arises where these social readers need a removals company, they will immediately think of Robinsons International.
Blogging and Blog Management is not specific to particular industries and works for a whole host or businesses including yours.