Case Studies | Search Engine Optimisation
Introduction
Shoplaptop is a price comparison, affiliate website that provides cheap laptop deals for all of the top manufacturers. They can provide the most popular competitive deals from around the internet. They pride themselves in impartiality as they do not list their products in order of commission or financial incentives.
When Shoplaptop came to us, they were an online e-commerce website selling laptops. They wanted to move over to an affiliate website without losing their current high ranking positions.
We were successfully able to do this with some strategic search engine optimisation. We had to ensure that the onsite optimisation of the new site was perfect for the link building we did or this could have lead to a drop in search engine positions for the client.
Process
- We were involved in the architecture of the new website, including all the onsite optimisation.
- We mapped the new URLs to all of the old URLs
- We contacted all previous links that were built for the original website and asked them to change the URLs and the anchor text.
- We wrote, submitted and distributed press releases based on the new website through PR Fire, which gains Google’s attention to crawl the site. This had another effect whereby it generated BBC links.
Achievements
- Google number 1 for ‘Laptop Deals’
- Top 3 of Google for ‘Free Laptops’
- Various other Top 10 positions for various keywords