Case Studies | Search Engine Marketing

Case Studies | Search Engine Marketing

trade plumbing
Trade Plumbing
Search Engine Marketing

Introduction

TradePlumbing is derived from a family run organisation that boasts an incredible 40 years in trade, distribution and retail areas within the plumbing and heating industries.

This industry relies on consumer trends, which is why we work very closely with TradePlumbing to ensure that we target the right keywords at the right times.

It was one of our existing clients that recommended TradePlumbing to us.  We were happy to help, providing a taster campaign that involved Link building and a link bait campaign.  It was the quirky twist we put onto the link bait that impressed them and the results it gave.  This then lead to us blog writing for them, with similar themes.  This provided TradePlumbing with natural link building from external websites.

As you will see below, TradePlumbing take advantage of all aspects of online marketing that we can provide.  This as an effect gives them a greater, natural profile within Google.

Process

  • We worked closely with TradePlumbing to determine what keywords they wanted to target.  Combined with our own keyword research, we develop a short definitive list every few months.
  • We currently write 30 articles for TradePlumbing and build 30 one way links to their website.
  • We write, submit and distribute a press release every month targeting 3 of the keywords.
  • TradePlumbing also have an account with PR Fire, whereby they can release additional press releases at their will.
  • We write daily, quirky blog posts on the TradePlumbing blog with internal link building.
  • We launch a link bait campaign each month that gets posted onto the TradePlumbing blog and is social bookmarked and promoted.

Achievements

  • Google number 3 for ‘towel rail’ within 4 months.
  • Other page 1 Google positions for various other keywords.

Testimonial

“By using Custard Media, I now know that I can rest easy in the knowledge that they’re always going to be at the cutting edge of Search Engine Marketing and will keep me informed of any new marketing methods that will be to the advantage of our business.”

TradePlumbing Web Development Team.

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