SEO is all about inbound links, but beware – not all links are equal. All websites need links to rank highly in search engine results. What’s not quite as straightforward is the type of links a site needs to obtain the kind of trust that is rewarded with high rankings in Google and other major…read more
Link Building Archives
3 Super Google Ranking Factors for 2012
Posted on November 1st, 2011 at 9:00 am
Posted in Google, Link Building
With social links now firmly engraved on the brains of the SEO consultants of the world, our collective minds are now wondering what Google will be looking for from websites in 2012. Google is constantly refining the way it ranks websites, so we at Custard Media have outlined what we think will be three of…read more
How To Save Time Link Building with Outlook Mail Merge
Posted on July 22nd, 2011 at 11:04 am
Posted in Link Building
Link Building is a time-consuming process and there are many of us who wish it wasn’t such a necessary part of SEO. However, we at Custard Media have a little secret. Here’s how we saved hours with Outlook’s mail merge function. Matt FMatt F is one of Custard Media’s resident SEO consultants and a certified…read more
Vary Anchor Text to Reduce the Risk of Link Building
Posted on May 6th, 2011 at 3:28 pm
Posted in Link Building
After a couple of extremely short weeks involving the Custard Media team frantically catching up, it was finally time to get back to what we do week in, week out – looking for ways to improve the service we provide to our clients. Link Building – Varied Anchor Text This week our link building efforts…read more


