There are various digital platforms a business can communicate, advertise and promote itself on to target audiences. Traditional methods consist of online, television and radio but you will often see much more social media marketing taking place on sites such as Facebook and Twitter. But the general consensus of where a brand can publicise is…read more
Online Marketing News Archives
The Power Of Digital Marketing: Target Anyone, Anywhere
Posted on November 29th, 2011 at 11:22 am
Posted in Online Marketing News
Digital marketing and the travel industry
Posted on November 17th, 2011 at 4:28 pm
Posted in Online Marketing News
It’s cold and dark out, so planning a bit of sunshine to look forward to is very popular in the winter months. January is the peak time for booking trips out to the sun and more and more people are booking holidays online, which means those in the travel industry need to become a bit…read more
The Effects on SEO From the Google Panda Update [Infographic]
Posted on October 10th, 2011 at 5:31 pm
Posted in Google, Online Marketing News
Google has been on the prowl over recent months in an attempt to clean up its search engine. Before the infamous Google Panda Update there were a number of sites ranking in top positions that were there from low quality link building activities. Further from Kaleigh’s post in August, 6 months on from the first…read more
Online Marketing Services Set To Flourish in 2011
Posted on February 11th, 2011 at 1:06 pm
Posted in Online Marketing News
The Online Marketing industry is set to boom in the upcoming year with more people investing money online. The head of research at the Chartered Institute of Marketing, a professional marketing body based in UK, has said that companies will spend more money advertising online in the future. At an event about the future of…read more
Twitter launches Ford Fiesta Car Campaign
Posted on November 23rd, 2010 at 4:29 pm
Posted in Online Marketing News, Video
Car Company Ford, in Argentina, is joining the ranks of other social network savvies by pre-launching its’ brand new car campaign, on Twitter. The original principle was to give the most followed Twitterer in Argentina, the one and only new Ford Fiesta available in the country. However, like with everything there comes a catch. This…read more
US Online Marketing Companies’ Revenues Hit £4 Billion
Posted on November 18th, 2010 at 1:28 pm
Posted in Online Marketing News
Online marketing companies in the United States saw revenues sky rocket to $6.4 billion (£4 billion) in the third quarter of 2010. According to a new report by the Interactive Advertising Bureau (IAB), the figure represented the highest quarterly result ever for the online advertising industry and showed a 17 per cent rise from the…read more
5 Online Marketing Disasters
Posted on March 22nd, 2010 at 8:40 am
Posted in Online Marketing News
If any one technological development has opened up new doors for marketers, it’s the internet. From flashing banner advertisements to calculated social media campaigns, internet advertising has reached a level of size and effectiveness that it’s become very difficult to argue against. Multi-billion dollar corporations, independent advertisers, and family businesses all agree; internet advertising is…read more
