It is important in the digital marketing industry to stay up-to-date with the latest trends and the New Year is said to be dominated by multimedia content. Experts in the sector have begun to realise how imperative it is for a business to produce unique, engaging content to drive traffic to the website and to…read more
Online Public Relations Archives
Improve Your Online PR: Multimedia Content is the Trend of 2012
Posted on January 19th, 2012 at 12:08 pm
Posted in Online Public Relations
Is There Such A Thing As Bad Online PR?
Posted on September 26th, 2011 at 3:36 pm
Posted in Online Public Relations
Online PR is at the core of Custard Media and plays a huge part in our internet marketing package. Positive PR helps to build brand awareness and increase customer’s trust in your business but likewise as it can be beneficial, negative PR can also be detrimental. Many experts in the SEO industry have been debating…read more
Using Online PR To Your Advantage
Posted on September 12th, 2011 at 1:01 pm
Posted in Online Public Relations
With the internet continually growing and taking over our lives it is vital that your site gets the best exposure and presence on the web. You MUST get your services across to the right targeted audience or you are just wasting your time and money. RickAs Junior Account Manager, Rick is an SEO expert in…read more
Why Is It Important That Online PR Follows Current Trends And Events?
Posted on September 8th, 2011 at 5:33 pm
Posted in Online Public Relations
When there is a national event or trend, many companies jump on board the PR wagon and get involved. Around the time of the Royal Wedding back in April 2011, hundreds of British firms latched onto the worldwide publicity that Prince William and Kate Middleton attracted by publishing online pr related to their own business…read more
Promoting your brand by paying a celebrity NOT to wear it?
Posted on August 26th, 2011 at 10:19 am
Posted in Online Public Relations
Celebrity endorsements of brands are nothing new, but what about paying a person in the public eye to stay away from your products? US clothing chain Abercrombe and Fitch has offered one of the stars of MTV reality TV show Jersey Shore a “substantial payment” to stop wearing their clothing. Michael Sorrentino, aka ‘The Situation’,…read more
90% Of Young People Use The Internet Every Day…Target Them With Online PR
Posted on August 12th, 2011 at 11:57 am
Posted in Internet, Online Public Relations
A latest survey has revealed that just a tenth of young adults do not use the internet every day. Findings by MyVoucherCodes.co.uk show that just 9% of 18-25 year olds don’t use the internet on a daily basis… meaning that an overwhelming 91% of young people ARE using the internet. To target your audience you…read more
8 Celebrity PR Disasters
Posted on April 28th, 2010 at 8:05 am
Posted in Online Public Relations
It’s no simple job being in the spotlight. From paparazzi stalkers to invasive interviews, brain-dead career decisions to downright shameful speculation, the average celebrity is constantly at risk of misbranding themselves, making poor PR decisions, and projecting an image that just isn’t real. We’ve all seen celebrity PR disasters first-hand, whether through the news, the…read more
7 Ways Internet Marketing Can Supercharge Small Businesses
Posted on February 9th, 2010 at 9:33 am
Posted in Online Public Relations, Search Engine Optimisation
It’s becoming difficult to visit a single website without seeing the effects of internet marketing. From banner ads to affiliate commission links, the entire internet has been monetized to a degree where efficient business and important information have blurred into one form. While some ‘net surfers want to escape the extensive advertising and occasionally invasive…read more
