Micro-blogging site Twitter has come under scrutiny after a spoof account said to belong to the wife of News International overlord Rupert Murdoch was mistakenly marked as a verified account. Verified accounts feature a blue tick which is meant to prove that they are the celebrity or public figure that they say they are, however…read more
Home › Custard Says… › Social Media Marketing
Social Media Marketing Archives
Twitter verification process under the spotlight
Posted on January 5th, 2012 at 9:00 am
Posted in Social Media Marketing
How The Internet Is Trying To Make You More Social
Posted on December 16th, 2011 at 9:00 am
Posted in Social Media Marketing
For many years computing has been accompanied by the stigma that computer enthusiasts are socially awkward people who are considered to be shy and unpopular. However there has been a shift in the reasons people are logging on with social networking sites now accounting for 22% of the time spent online with the main bulk of…read more
Online marketing tips for 2012
Posted on December 9th, 2011 at 9:00 am
Posted in Search Engine Optimisation, Social Media Marketing
The New Year is rapidly approaching, so now is the time for businesses to start thinking about their online marketing strategy for 2012. Here are some of Custard’s top tips for a successful strategy in the next year. You need to be social We go on about it time and time again, but with so…read more
US Social Media Survey Reveals Consumer Trends
Posted on December 1st, 2011 at 4:06 pm
Posted in Social Media Marketing
A survey from the United States has been conducted to reveal how consumers use social media. Findings by Pew Internet & American Life Project show that 91% of those surveyed use social networking sites such as Facebook, Twitter and LinkedIn to keep in touch with current mates. The vast majority of respondents stated that they…read more
What Good is Digg.com to a Social Media Agency?
Posted on November 15th, 2011 at 4:12 pm
Posted in Social Media Marketing
Digg.com isn’t the world’s leading social network, neither is it a new kid on the block. In fact it’s been around for years, quietly providing a haven from the often-irritating worlds of Facebook and Twitter. Avid users of Digg.com and other social bookmarking sites enjoy a social network free from the usual ‘just had a…read more
How Twitter Can Affect Your Brand’s Reputation
Posted on November 11th, 2011 at 9:00 am
Posted in Reputation Management, Social Media Marketing
Twitter is an internet phenomenon – and a huge marketing opportunity. Since the launch of microblogging platform Twitter in 2006, companies around the world have been utilising the ever-growing social network as a means to increase revenue. This is done by piggybacking on the hype around the sites most talked about topics (more commonly known…read more
What is Digital Marketing?
Posted on November 3rd, 2011 at 4:03 pm
Posted in Internet, Link Building, Online Public Relations, Pay-Per-Click (PPC), Reputation Management, Search Engine Optimisation, Social Media Marketing, Video, Website Design
As an award-winning digital marketing agency, you can rest assured that Custard Media can deliver the know-how. But every so often we’re asked; what is digital marketing? Fundamentally, it is the communication, advertisement and the promotion of brands and companies to audiences only using digital platforms. This consists of online, television and radio, as well…read more
How Your Business Could Benefit From The New Facebook App
Posted on October 14th, 2011 at 9:00 am
Posted in Social Media Marketing, Website Design
It seems Mark Zuckerberg has been listening to complaints as earlier this week Facebook launched a new, improved app for iOS products such as the iPad, iPhone and iPod Touch and support for their mobile service. Adam SAdam is Custard Media’s resident techie, which means every time the internet plays up he turns it off…read more
Social Media: An Insight into the Lives of Others
Posted on October 7th, 2011 at 6:49 pm
Posted in Social Media Marketing
Everyone, even though they may not know it, does actually know or use some kind of social media on a daily basis. Whether they use YouTube to listen to music, Twitter to tweet about the latest breaking news, or Facebook to update their status; pretty much everyone has some access to a social media in…read more
Facebook changing doesn’t mean it will charge you!
Posted on September 30th, 2011 at 11:29 am
Posted in Social Media Marketing
The new Facebook timeline is starting to be rolled out to users from today (unless, like a few of us here at Custard HQ you’re a bit of a techie and have used Mashable’s guide to get it early), and as ever with any change the inevitable “Facebook will start charging you!!!” rumours are spreading…read more
