We Love Pay Per Click Marketing!
Custard Media’s PPC Consultants offer Google Adwords pay-per-click management as an instant way to drive targeted traffic to your website. PPC marketing is the single best tool out there to get instant results and it gives instant feedback about your website.
PPC Management Services
Utilising keyword analysis techniques including competitor analysis, we identify keywords that we believe will provide a good return on investment for your campaign. Going forward, results from Adwords campaigns also dictate the content of our ongoing SEO package as we uncover more and more keyword opportunities.
Landing page optimisation is another important element of the PPC process, as we ensure that not only are landing pages relevant to the ads used to promote them, but also that users remain on the site once they’ve arrived.
Case Study: Health Client
A health client approached Custard Media with an existing PPC campaign that was costing a fortune and delivering disappointing results.
Custard’s expert pay-per-click team noticed straight away that the account was disorganised, there was very little tracking in place and very little ongoing management of the campaign on a day-to-day basis.
*Note: So our rivals don’t steal our PPC secrets, we’ve decided not to name our client!
- Identified & optimised relevant landing pages
- Tested CTR (click-through-rate) of various adverts
- Introduced remarketing and targeted Google’s content network for additional relevance
- Added negative keywords to eliminate irrelevant traffic
- Tracked conversion costs and adjusted bids for better ROI
- Installed goal conversion in Google Analytics for improved reporting
- Implemented a continuing process of monitoring, reporting, analysis and refinement
Because our research allowed us to thoroughly understand the marketplace, we discovered how the average buyer approached the decision-making process. Cost per conversion was reduced from £100 per sale to £45 per conversion after just four months.
This released more budget, allowing the client to target more high-calibre keywords and embark on an organic SEO campaign.
If you’d like Custard Media to make pay-per-click marketing work for you, get in touch today.