Reputation Management
Custard Media are experts in controlling how a business is perceived online. Experience has taught us that there are plenty of people willing to talk about your business online – and not all of them are complimentary!
Unhappy customers are always more likely to post a review online, meaning that a business can easily be misrepresented on the web. More worryingly, there are businesses out there that go out of their way to tarnish the search reputation of others, often with the backing of resource and expertise.
Whether bad press comes from a genuine mistake or from underhand tactics from competitors, trust Custard Media to handle the issue promptly and sensitively. We have developed a number of online reputation management tactics to ensure that not only is the right message heard, but that it drowns out any negative exposure.
Custard Media have developed a strategy that allows us to manage situations like this, allowing you to move forward with your other online campaigns with confidence.
Case Study – Anonymous Client
Custard Media were approached by a company who felt their service had been unfairly treated on a popular online review site. In addition to misleading reviews, any positive reviews added to the same site were being rejected.
“It’s easy to see how hard Custard Media have worked to restore the reputation damaged by the bad publicity we received. As far as damage limitation goes, they did a great job.”
The Plan
- creating social media profiles
- releasing and promoting online press releases
- building links to more complimentary articles
- building & promoting satellite sites associated with the brand
The idea was to build the strength and authority of these pages so they would outrank the review site, eventually pushing it off the first page of Google’s search results for the company name.
Note: Due to the ongoing confidentiality of the project, we can’t disclose the company name.
