SEO Content Writing & Google Website Content
We all know that audiences, including Google, value content (especially when it’s fresh and unique) above all else as it acts as the backbone of relevancy and is key when it comes to positioning.
Producing quality content, however, takes time, expertise and experience – so that’s why Custard Media invested heavily in ensuring our clients get the very best content production and distribution services possible.
Effective, quality, timely content integrated across a range of online platforms represents one of the most powerful ways our clients can gain attention and exposure, stir up engagement from a number of different sources and sites, as well as providing a cost-effective, multi-channel distribution method for their marketing content.
We know what content will work and crucially, we know how to optimise it.
What truly sets Custard Media apart when it comes to content writing is our understanding of the whole online marketing spectrum. Quality content writing can only get you so far; that’s why our journalists, account managers and search engine optimisation team all work together to make our written content accurate, relevant, SEO-friendly and, ultimately, channelled. When our key online marketing methods are harnessed together, it makes SEO content writing a highly authoritative piece of online information.
Online presence isn’t something that can be taken for granted. It is becoming increasingly apparent that if you stand still, the online marketing world will pass you by. This is illustrated by Google’s quality control approach where ever-improving algorithms create clear idea of relevance. No longer is it good enough to simply ensure that your primary keyword is mentioned an optimum number of times within your content body; the surrounding verbiage must also be appropriate and Google is effectively looking for a variety of “secondary” keywords or a synonymic spread of words throughout. This is something our journalists are well accustomed too.
case study
The Wedding Forum is an online community where people can find independent wedding tips and ideas, as well as suppliers, venues and everything you need to know about organising and preparing your wedding day.
The website has three main areas, one being ‘the forum’, this is the part of the website where you can chat and discuss and share ideas, seek advice and chat with other brides to be, suppliers and other people who will be able to help you in preparation for your wedding day.
Another area is called ‘tips and ideas’ and this is an area with links to helpful articles from the forum’s resident experts who are there to answer any questions and give inspiration for wedding ideas. There is also the suppliers’ directory area where you can find a list of people who will help you with everything you need for the big day.