Email Marketing
Some Benefits of Email Marketing:
- Cost effective - email marketing offers substantial savings compared to print or direct mailing.
- Quick Turnaround – An email campaign can be created and delivered within 6 hours giving you an advantage over your competitors.
- Trackable – The reports we supply after the campaign has been sent gives vital information such as who opened the email, who forwarded it on and if they visited your website after reading to name a few.
- Effective Results – A sure way of increasing traffic and sales.
Email Marketing is a fast and efficient way of targeting both new or existing clients, and this is one of the most cost effective method of online marketing available today. Some of the most popular reasons to create an email marketing campaign are to generate new business, keep in touch with your existing clients to keep their retention and showcase new products or services.
Custard Media can help you with the full Email Marketing Campaign from the initial artwork designs to providing you with detailed reports after the campaign has been distributed. All of the emails that are sent are all tracked which allows detailed statistics to be provided for further marketing analysis for your business.
The way we develop an email campaign is by first listening to your needs and find out what market you are targeting, we also look at your current branding so that the email campaign can compliment any other printed material or advertisements that you may have running alongside. From this we then design a series of visual concepts for you to review and then once approved distribute them to your clients. After the campaign has been distributed we normally wait a full week before submitting all the reports back to you as this gives all your clients chance to open up their emails but these are available to you at anytime.
One thing that we take very seriously at Custard Media is client confidentiality all email lists and client data provided to us is treated as 100% confidential so please rest assured that this is in safe hands.
All reports show the following:
2. Total Number of Successful Deliveries
3. Number of Times Email has been forwarded
4. Forwarded Opens
5. Recipients who opened the Email (email address)
6. Last Time the Email was opened
7. Recipients who clicked links (visited your website from the email)
9. Details of people who unsubscribed
10. Number of Bounced Email (dead accounts)
11. Details of Bounced Emails (so you can remove them if required)
12. Unopened Emails
13. Details of who didn’t open the Email
14. Pages visited on your website
case study
Laura from All Charms wanted Custard Media Solutions involved from the very start when beginning her first ecommerce venture. We were selected on the basis that we would advise the client on all aspects of search engine friendly site structure and would create an engaging design in which to sell her products.
The charm and charm bracelet industry has become very popular but also competitive, with more and more competitors entering the market every week, the style, brand and overall look of the website had to stand head and shoulders above anything else. A major factor was the speed at which website visitors could navigate the website and get to their chosen product with ease.