Online Public Relations (PR)
Why choose custard?
- We have existing relationships with many UK publishers
- We try and use images, videos and text links wherever possible
- We use our own in house journalists
- We focus on all aspects of online pr including SEO, Brand Awareness, Promotion and Traffic
- We achieve results
- We run our own successful newswire and distribution service www.prfire.co.uk
Online PR has become a profound contributor to search engine optimisation as well as proving to be its own qualified driving channel. At Custard Media, we recognise and monitor the influential communities that you need to be part of. From there, we use proven techniques that help you engage with these communities to ultimately promote your products and services.
Our most effective technique is through our sister site PR agency Preston, PR Fire, which is fast becoming the UK’s leading press release distribution website.
Achievements
PR Fire can distribute your news and content to the upper echelons of Google within several minutes, fighting off competitors and hotly-contested keywords. This isn’t your typical, run-of-the-mill Public Relations Agency or press release distribution website - what really sets us apart is our uniquely powerful back-end algorithms in tandem with specifically optimising your release to be 'search engine friendly', thus increasing Google visibility providing the exposure that you or your business craves. And the results are astonishing - the expertise of Custard Media's SEO team and PR Fire's content writing and powerful distribution all pull together to make this concept work perfectly.
We have direct links through Google News so your press release can be distributed and reproduced dozens of times, creating a huge audience, as well as bloggers and other companies who can re-write or link back to your press release making it authoritative across the online medium.
We then supplement this initial distribution assault with a flurry of blog posts, link bait articles, videos, podcasts, presentations, imagery - basically, anything that our research suggests will help to convey your message and move people to action.
This is an age where old school PR simply doesn’t work; no longer can you shout and then shout louder in order to get your message across. The power of PR in the online medium is planting the seed and creating a viral buzz - so that you can sit back whilst other people do the work.
some of our clients
case study
Protouch are all about touch screens; every piece of hardware they sell or rent has one. They roll out touch screen kiosks, monitors & PCs, EPoS systems and large format digital signage across all industries and each one can be specially made to a brief. They have become the no.1 supplier of touch screens and kiosks in the UK.
Every product and service they offer is there to provide customers and the industry with the right solution at the right time. They can do everything from in store payment, ordering, product look up, receipt / ticket printing, RFID, Bluetooth, branding and much more.