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Online Public Relations - Online PRIn this digital age where the majority of interaction takes place online and via social media channels, it has never been more crucial for PR to be live and sentient in its approach in order to actively engage with target markets in a language they understand. It’s an age where old school PR simply doesn’t work; no longer can you shout and then shout louder in order to get your message across. The power of PR in the online medium is planting the seed and creating a viral buzz - so that you can sit back whilst other people do the work. Our ability to successfully take the lead at the forefront of social media in online PR has been a key factor as we continue to thrive in an industry where other agencies are suffering. The ascent of internet PR and online marketing has heralded the beginning of many new public relations techniques, e.g. blog writing and search engine optimisation (SEO), and we are proud to be at the cutting edge of these developments in our industry. At Custard Media, we adopt an integrated online PR and social media approach for all of our client campaigns, to ensure each is tailored to meet today’s online communications environment. Unlike other agencies who dress themselves up as providers of online PR, we don’t take shortcuts and we guarantee results. And we achieve this by implementing a full-service strategy that waters and nurtures that seed rather than sowing it, neglecting it, and slapping down an invoice. Under the umbrella of Custard Media, and in result of its success, our core services are now: Content Writing and DistributionWe know what content will work and crucially, we know how to optimise it. We can gauge which web communities will be the most fruitful in terms of seeding and via the leading press release distribution site in the UK, PR Fire, we distribute it to the upper echelons of Google, fighting off competitors using similar keywords thanks to our advanced circulation algorithm. We then supplement this initial assault with a flurry of blog posts, link bait articles, videos, podcasts, presentations, imagery – basically, anything that our research suggests will help to convey your message and move people to action. Search Engine OptimisationOnline PR has to be viewed as part of your overall online marketing mix but to be at its most effective it should be dovetailed with your search engine optimisation strategy. You could have the finest, most compelling product known to man but if it can’t be found, what use is it? Custard Media have been at the forefront of SEO for over five years, driving clients such as Laptops Direct to their 2,000 product sales a day. We discover the most productive keywords, trends and discussions for you to operate within, and we identify the most influential Social Media hubs to engage with your content: blog networks, forums, discussion groups, social networks, and more. Our search engine optimisation methods are organic and guaranteed results, as we team our research with social media integration and, most importantly, effective link building. Social MediaWe have already touched on this in some detail as our methods overlap each other in some shape or form to truly harness our online PR solutions together. Social media is a term you’ll hear banded around yet UK agencies are still struggling to embrace it, emphasised by the fact that only 22% of UK PR consultancies currently use blogs to communicate with clients, colleagues and the wider marketplace, as of July 2009.
If you want to rank well you need to be social. Twitter, delicious, YouTube, Flickr, digg, Reddit and blogs… online PR needs these tools and in tandem with quality content, You need good content, and you need to harness these Social channels to encourage the rest of the web to talk about it and to talk about you.
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