Online Public Relations (PR)
Why choose custard?
- We have existing relationships with many UK publishers
- We try and use images, videos and text links wherever possible
- We use our own in house journalists
- We focus on all aspects of online pr including SEO, Brand Awareness, Promotion and Traffic
- We achieve results
- We run our own successful newswire and distribution service www.prfire.co.uk
Online PR has become a profound contributor to search engine optimisation as well as proving to be its own qualified driving channel. At Custard Media, we recognise and monitor the influential communities that you need to be part of. From there, we use proven techniques that help you engage with these communities to ultimately promote your products and services.
Our most effective technique is through our sister site PR agency Preston, PR Fire, which is fast becoming the UK’s leading press release distribution website.
Achievements
PR Fire can distribute your news and content to the upper echelons of Google within several minutes, fighting off competitors and hotly-contested keywords. This isn’t your typical, run-of-the-mill Public Relations Agency or press release distribution website - what really sets us apart is our uniquely powerful back-end algorithms in tandem with specifically optimising your release to be 'search engine friendly', thus increasing Google visibility providing the exposure that you or your business craves. And the results are astonishing - the expertise of Custard Media's SEO team and PR Fire's content writing and powerful distribution all pull together to make this concept work perfectly.
We have direct links through Google News so your press release can be distributed and reproduced dozens of times, creating a huge audience, as well as bloggers and other companies who can re-write or link back to your press release making it authoritative across the online medium.
We then supplement this initial distribution assault with a flurry of blog posts, link bait articles, videos, podcasts, presentations, imagery - basically, anything that our research suggests will help to convey your message and move people to action.
This is an age where old school PR simply doesn’t work; no longer can you shout and then shout louder in order to get your message across. The power of PR in the online medium is planting the seed and creating a viral buzz - so that you can sit back whilst other people do the work.
some of our clients
case study
viagogo launched in August 2006 and immediately brought efficiency and transparency to a previously murky marketplace that was being brought to its knees by ticket touting. viagogo is now Europe’s leading ticket exchange and allows fans to buy and sell tickets online in a safe, secure and guaranteed way.
viagogo originally contacted Custard Media Solutions looking to expand on their news reach for on-sale events. They were dissatisfied with previous marketing techniques, such as third party email marketing, and turned to Custard for an Online PR strategy. They wanted the best source of exposure for their ticketed events in order to raise awareness of their numerous offerings and ultimately maximise sales.