Onsite Optimisation & Search Engine Friendliness
Why choose custard?
- We’ve been optimising websites for several years and have it down to a fine art!
- Certain tweaks can make instant impacts
- We dedicate time to over a dozen crucial issues that all help to make your site more authoritative
- It’s all about web structure for conversion, and we adopt that mentality with all projects we undertake
Onsite optimisation is the kind of SEO that is directly under your control through your own website back-end or CMS – and it should be implemented before considering any off-site methods. By taking this into consideration, you should be well on your way to gaining results – safe in the knowledge that your bread and butter is done.
Onsite SEO is all about making your website search engine friendly, and here’s just several issues that we tackle for you:
- Internal website weaknesses are fixed, giving the website chance of ranking higher
- Optimised internal links so as to anchor targeted web pages for certain search phrases
- All meta tags and page titles are individually optimised for the content on the pages
- Keyword densities are edited to reflect your key offerings
- Content duplication issues are fixed
- We plan and implement a sitemap strategy for the website
- Text is edited to accommodate SEO-friendly tweaks
- Footer links introduced to provide a backbone structure for the site
For more information about onsite SEO or for free website evaluation, get in touch with us today and you’ll be amazed at how your website’s true potential can be unlocked.
case study
The Barton Grange Hotel is a family run business situated just on the outside of Preston City Centre. Preston itself has a number of hotels including some national hotel chains.
Local hotel business tends to rely on several different areas such as general room hire, leisure facilities, business conferences, weddings and functions.
When Barton Grange originally contacted Custard Media Solutions, they were already with an existing online marketing company. The reason for the call was that although the hotel was paying the monthly retainer, they were not satisfied with the amount of enquires coming through the website.
Barton Grange Hotel were tied into a contract for 12 months and wanted an independent SEO review on what had happened over the past year.