Online Reputation Management
Why choose custard?
- We can use instant methods to distribute positive or negative news
- We can send unfair or damaging news about you to the deep, dark echelons of Google where it won’t be seen again.
- We can manipulate what content is seen when someone Google’s your name or company
- We have restored the reputation and brand image of numerous clients over the years
Are you aware of what your customers are saying about you? What about your ex-employees? What about your competitors? Information travels quickly across the internet. Are you listening to the online conversations about your brand? How are these conversations affecting how people view your company?
Consumers use the web to make purchasing choices. A vast majority will buy offline, but first search online to read reviews and get opinions from other consumers. With the growth of consumer-generated content (CGC) such as blogs, forums, social networking sites and message boards, information can be quickly generated and indexed by search engines. For business leaders, it is vitally important to actively listen to what is being said online - unfortunately, not everyone can be pleased all of the time. Naturally, it’s those that are unhappy with a service or product that they’ve received that are also the most vocal about their disappointment. It’s vastly important that a business is aware of the buzz going on about them whether it’s positive or negative..
Listening creates the opportunity to take action and resolve internal problems or deal with malicious information, both of which can negatively influence your brand image and your corporate reputation.
Custard Media have helped numerous clients over the years that have been faced with a PR disaster and need to restore their brand image. Search Engine Reputation Management is what bails companies out in times like this and protects them from content that could be potentially detrimental for the company.
Blog creation, social network creation, mention monitoring on high page-rank sites, brand name monitoring – these are just a handful of strategies that we’ve tried and tested to perfection over the years, sending unwanted publicity out of sight.
For any online reputation management queries, ask us for a free analysis of your issues and we’ll get back to you with confidentiality assured.
case study
One of our client’s reputation was being tainted in Google when their full name was typed into the search and being a financial advisor this was the more likely search term than a business name. He experienced some bad publicity from a particular website that was ranking just below him and was having a detrimental effect on his business.
We put together a management plan that consisted of developing personal profiles, websites and press releases around our clients personal name.