Social Media Marketing & Bookmarking
Why choose custard?
- We have been social bookmarking for 5 years meaning that we own some of the most active profiles
- We adopt an integrated online PR and social media approach for all of our client campaigns
- We discover the most productive keywords, trends and discussions for you to operate within
- We don’t take shortcuts and we guarantee results
Our ability to successfully take the lead at the forefront of social media marketing has been a key factor as we continue to thrive in an industry where other agencies are suffering. The ascent of internet PR and online marketing has heralded the beginning of many new public relations techniques, e.g. blog writing and search engine optimisation (SEO), and we are proud to be at the cutting edge of these developments in our industry.
At Custard Media, we adopt an integrated online PR and social media approach for all of our client campaigns, to ensure each is tailored to meet today’s online communications environment. Unlike other agencies who dress themselves up as providers of online PR, we don’t take shortcuts and we guarantee results. And we achieve this by implementing a full-service strategy that waters and nurtures that seed rather than sowing it, neglecting it, and slapping down an invoice.
Social media is a term you’ll hear banded around yet UK agencies are still struggling to embrace it, emphasised by the fact that only 22% of UK PR consultancies currently use blogs to communicate with clients, colleagues and the wider marketplace, as of September 2009.
If you want to rank well you need to be social. Twitter, delicious, YouTube, Flickr, digg, Reddit, Mixx, stumbledupon and blogs… online PR needs these social bookmarking tools and in tandem with quality content, you need good content, and you need to harness these social channels to encourage the rest of the web to talk about you and your business.
We analyse your current Online profile in Google, your ‘keyword markets’, your competitors and the communities and areas you can influence (blogs, LinkedIn groups, Twitterers, etc), and armed with this research, we can formulate the most effective plan including what language to use, what types of content to publish, where to seed it and who to monitor.
We discover the most productive keywords, trends and discussions for you to operate within, and we identify the most influential Social Media hubs to engage with your content: blog networks, forums, discussion groups, social networks, and more. Our search engine optimisation methods are organic and guarantee results, as we team our research with social media integration and, most importantly, effective link building.
There is no other low-cost promotional method out there that will easily give you large numbers of visitors, some of whom may come back to your website again and again. If you are selling products/services or just publishing content for ad revenue, social media marketing is a potent method that will make your site profitable over time.
Those who ignore the efficacy of social media usually fall into three categories; the ones who don’t know much or anything about social media, the ones who are interested but don’t know how to use it and those who don’t believe in the value that a social media strategy can bring to any site or business. Let Custard Media show you just what social media can do for you...
case study
Ecards.co.uk are the alternative solution to sending traditional greeting cards through the post. They have an online selection of Birthday Cards, Thank-You Cards, Congratulations Cards and more. They contacted us via a site we run called www.linkbaits.co.uk as they were interested in obtaining traffic, bookmarks and links through social bookmarking and blogging.