Viral Marketing & Videos
Why choose custard?
- We’ve successfully devised and amplified numerous viral marketing campaigns across the online medium
- It’s a cost-effective way of raising brand awareness
- We can direct the whole campaign from creative ideas to execution and final reporting
Viral marketing is an online advertising phenomenon that rapidly spreads the promotional message of your products and services. Today, online businesses are realizing the importance of viral marketing campaigns and making effective use of it; hence why it is one of the most cost-efficient and effective forms of online marketing.
Online viral marketing campaigns are especially important to small businesses and start-ups as they invariably cost very little. The real investment in getting a viral marketing campaign going is the time and effort that it takes to build a product worth talking about. What this all really boils down to is a staunch reminder that if you spend your time and effort creating a really good product, both the search engines and your customers will like you.
Effective viral marketing campaigns promote your website and company by driving targeted traffic to your site, boosting search engine visibility, gaining powerful incoming links, increasing brand awareness; collecting contact information from targeted prospects and decreasing marketing expenses. These campaigns, once implemented, have the capability to grow and spread automatically for years.
Through our tried and tested methods we can get you the exposure that you need to take your business to the next level. Just type in ‘pranks roombuddies’, ‘laptops direct tattoo’ or ‘owen hitler youtube’ into Google and those are just a few examples of how we’ve used the power of viral marketing to drive quality, targeted traffic to our client sites.
Remember, you have to be careful with brand image in viral marketing because if it’s done incorrectly, you could be risking your reputation – and could even have a counter-productive effect which is why it’s imperative that you liaise with a viral marketing agency who know what they’re doing and have proven pedigree – Custard Media.
case study
Custard Media wanted to create a company viral video. Predominately an internet marketing firm, Custard Media has successful gained more than 50 clients by offering them a variety of services other than simply SEO; some of these services also include online PR, content writing, link building, Pay Per Click, branding, social bookmarking – basically a complete service to aid clients’ Google exposure.
We were looking for something quirky, imaginative, humorous and evocative to capture an audience and make them think about, and remember, their brand. We brainstormed some ideas with the team and decided that the general concept should be current and be prominent in people’s minds through TV Advertising. We would then include our creative idea to make the film more viral.