Viral Marketing & Videos
Viral marketing is an online advertising phenomenon that rapidly spreads the promotional message of your products and services. Today, online businesses are realizing the importance of viral marketing campaigns and making effective use of it; hence why it is one of the most cost-efficient and effective forms of online marketing.
Online viral marketing campaigns are especially important to small businesses and start-ups as they invariably cost very little. The real investment in getting a viral marketing campaign going is the time and effort that it takes to build a product worth talking about. What this all really boils down to is a staunch reminder that if you spend your time and effort creating a really good product, both the search engines and your customers will like you.
Effective viral marketing campaigns promote your website and company by driving targeted traffic to your site, boosting search engine visibility, gaining powerful incoming links, increasing brand awareness; collecting contact information from targeted prospects and decreasing marketing expenses. These campaigns, once implemented, have the capability to grow and spread automatically for years.
Through our tried and tested methods we can get you the exposure that you need to take your business to the next level. Just type in ‘pranks roombuddies’, ‘laptops direct tattoo’ or ‘owen hitler youtube’ into Google and those are just a few examples of how we’ve used the power of viral marketing to drive quality, targeted traffic to our client sites.
Remember, you have to be careful with brand image in viral marketing because if it’s done incorrectly, you could be risking your reputation – and could even have a counter-productive effect which is why it’s imperative that you liaise with a viral marketing agency who know what they’re doing and have proven pedigree – Custard Media.
case study
Custard Media were asked to create a viral marketing campaign that would drive targeted student traffic to the Laptops Direct website. The website already had great success in their natural search engine listings with many number one (organic) listings for premium keywords such as laptops, laptop, Samsung laptops, Toshiba laptops and more.
So what sort of campaign was going to be creative enough to specifically drive students to an ecommerce website selling laptops? And so the idea came about after numerous ‘brainstorming’ sessions that all students have a lack of disposable income and that Laptops Direct were willing to give them money as long as they promoted the brand.