Web Content Management Systems
why choose custard?
- Our CMS system is very user friendly and easy to administer
- Our CMS is built on a search engine friendly platform
- Structured setup so easy to add additional pages for future growth
- Integrated news archiving system for adding unique content
Custard media really has tested so many content management systems and so many fail to hit the mark in terms of functionality and search engine friendliness, this is why we have built our own bespoke content management system that enables the customer to add their own pages of content to the website, edit pages of content, insert downloadable pdf’s, new images all through an online login system.
In the system we have built in essential plugins to help you with search engine optimisation, so through guidance from our team you too can start building search engine friendly pages ready to target that all important traffic, all with very easy to use controls in the admin section of the system.
We have also integrated our very own news archiving system based on many newspaper groups online portals, as we see it a necessity that you update your website with relevant news as often as you can, not just every few months or so, so we encourage it to help enhance your own online footprint. Integrating very informative hot topic news, can be looked on very favourably by google and find you what we call ‘longtail traffic’, this is where most companies miss a trick.
What are the benefits of this? Well you do not need to come back to the designer to add or delete pages from your website; you can instantly make changes to your website to react to changes in your business sector. Above all it gives you the ability to take what (for example) maybe a 20 page website to over 100 pages through its unique menu categorising system.
We make no guarantees that you will get page one because you commission custard media to design your website, but what we do guarantee is, we will build a 100% search engine friendly site and give it the best chance of getting naturally optimised. Should however your market sector be competitive we have various packages available to give that website a lift to where all your ‘potential customers’ are looking.
case study
Custard Media Solutions were commissioned to undertake a new brand and web design with added functionality of a content management system for a Hearing aid company. It was vitally important that system did everything from a search engine perspective whilst giving the client the flexibility to add new content and pages to the website with ease.
The website was to be used primarily as a lead generation website for hearing aids, so the website had to be different from all the other monotonous hearing aid websites online. We were fortunate enough to get a very sought after domain that was perceived to be more cost effective i.e. hearing aids at trade and built a brand, web design and technical content management system around it.
The content management system has enabled the client to add many pages of the content to the website without the need for design skills.