Ecommerce Website Design
why choose custard?
- We analyse the whole online market to target across a wide range of keywords
- We target ‘long tail’ traffic and not just premium keywords
- We integrate clean simple navigation to increase conversions
- We adopt a simple approach to our design – “don’t make the customer think”
- Search engine friendly meta data and url structure for google, yahoo & bing
Ecommerce sites are growing in the masses as the future of online continues to go in an upward trend, ecommerce seems to pass by everyone’s lips at some time or other. But how does an ecommerce website really work and why would you want Custard media to be involved in such a project for success?
It’s simple, we design and build websites that convert and ones that will be picked up organically by the search engines. This involves a lot of mapping out of all your brands you intend to sell, a thorough keywords analysis as to what internet users are typing in and finally a design and layout that is easy to navigate round. Our motto is ‘get to where you want in as fewer clicks as possible’
The biggest benefit of commissioning Custard media to work on your ecommerce website is that we think about the bigger picture, what we refer to as longtail traffic is the way forward, its another 80/20 rule, 20% of sales through premium keywords e.g. “Ipod”, 80% through longtail keywords “apple 80gb ipod classic in black”, every url is written with keywords in mind and the ecommerce system includes all the necessary functionality to make each and every product of yours search engine friendly.
We have left no stone unturned with our ecommerce platform, all aspects of checkout, functionality, best sellers, navigation, design, search engine friendliness has been thought of to bring a complete solution, fully integrated with a blog and all products uploaded to google base.
Finally all ecommerce shops are integrated with SSL certificate and secure payment systems from either Sagepay or RBS Worldpay. So the whole website is backed securely from leading security ecommerce providers.
We make no guarantees that you will get page one because you commission custard media to design your website, but what we do guarantee is, we will build a 100% search engine friendly site and give it the best chance of getting naturally optimised. Should however your market sector be competitive we have various packages available to give that website a lift to where all your ‘potential customers’ are looking.
case study
Laura from All Charms wanted Custard Media Solutions involved from the very start when beginning her first ecommerce venture. We were selected on the basis that we would advise the client on all aspects of search engine friendly site structure and would create an engaging design in which to sell her products.
The charm and charm bracelet industry has become very popular but also competitive, with more and more competitors entering the market every week, the style, brand and overall look of the website had to stand head and shoulders above anything else. A major factor was the speed at which website visitors could navigate the website and get to their chosen product with ease.